The poor guy in this video is boycotting a St. Louis car dealer. Joe Buck appears in the dealer's local TV commercials, so of course he becomes a target too.
The same guy has a bunch of videos on You Tube about this place and a lot of supporting material to back his claims up. Four employees were even arrested for assaulting him!
Joe appears at the end of this commercial:
Suntrup Ford Westport Acquisition Sale
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Joe may want to rethink this endorsement and stick to national campaigns. Then again, working "Jub-Jub" into a 30 second spot is probably easier on the local level.