Monday, January 28, 2008
SABADO GIGANTE ICES NBC'S NOT READY FOR PRIME TIME SKATERS
On Saturday, the US Figure Skating Championships were on NBC, in prime time, during the writer's strike. Not only did the Ladies Free Skate and Short Program not win the night, it didn't place or show, finishing dead last among the 4 major networks with a 3.5 rating.
To make matters worse, even Univision's infamous "Sabado Gigante" spanked the Peacock in the all important adults 18-49 demographic. NBC averaged a pathetic 0.9 rating and a 3 share.
No wonder that Don Fernando is always smiling.
In the overall ratings on Sunday night, the Men's competition garnered a 3.5 and placed 5th in both of its 2 hours, lagging behind ABC, CBS, Fox and Univision, but ahead of the CW.
At no point during the weekend did skating reach a 1.0 rating in the 18-49 demo.
Even the old East German judges would have given it a 1.2.